Our History

Upfront is owned and managed by Orla Diffily, who has worked nationally and internationally in the industry for 35 years.

Upfront PR was established in July 1995, managing PR and events requirements for fashion, hospitality, pharma, fintech and property clients. Orla continues to manage PR and events for select clients today, including the Listowel Harvest Racing Festival.

Upfront Model Management was established in 2008 and today represents commercial and fashion talents all over Ireland. At our core, we are committed to providing talent that is professional, adaptable, and who are ultimately aligned with our client’s vision for their campaign.